03/10/20: Required Entry: Corporate Ideologies

A corporate brand that I would connect with I guess would be Starbucks I choose this because of the meaningfulness of how important it is and impactful to the lives around me. This corporation would be a culture pedagogue because it teaches people in a sense of how big the coffee industry is . Millions of people wake up and the first thing they want to grab is coffee because that is what they have convinced themselves is what makes them ready for the day and actually wake up. Consumption habits is huge when it comes to caffeine and coffee , for example I have a coworker who literally functions off coffee and if she doesn’t have her daily dose of coffee she is literally not fully there now I don’t know if that is what really it is or if her body just reacts that way because it is so used to having coffee. She goes to Starbucks and they know her order by heart and they welcome her why is this? simply because she is a regular customer she is continuously there and she needs her fix. Starbucks is known by having a green straw and in many cases to me is like a group like to fit in , in high school I remember how big it was to have that green straw on campus it was like you were the cool kid and you had starbucks basically grouped you into a certain identity. These messages can be ideological in a sense because the money that you give to this company rather when people look at you they don’t see someone who’s bought coffee but rather they have a green straw therefore the probably spend about 5$ on that cup of coffee those 5$ then adds up to have more people look at you in maybe a political sense of oh they can afford a 5$ cup of coffee everyday therefore they have money. This corporation is known to be ran by people in college and therefore many of the consumers are college students or people who are already in the working field because this is what starts their day. With this in mind you see that they way Starbucks treats their employees are with scholarships and they based that with what consumers need and also the employees. Starbucks now has made such a big hegemony among so many social groups because it puts you in a certain group itself and starbucks basically dominates the whole coffee industry in a sense when we think coffee we think starbucks especially because they are literally everywhere we turn and this is why companies like Empresso and Poppys Coffee are not always the first thing we think of when we think of coffee.